BRAND OF THE MONTH: VITRA

When it comes to design history one name immediately comes to mind and that is Vitra, one of the world’s largest and most innovative design companies that continues to this day to set the pace in the industry internationally.

 

From a small company to a landmark, Vitra has always stood out for its extraordinary collaborations with internationally renowned designers and, above all, for its revolutionary ability to make signature design affordable for everyone.

 

Style, elegance, usability, cheaper but more durable materials, minimal lines, totally innovative colors compared to conventions, furniture that entertains and lightens.

 

Vitra’s domestic interior is almost a collage of old and new, classic and contemporary. This is the idea that has guided the company and its designers through the generations, from Charles and Ray Eames, Jean Prouvé, and Verner Panton, ever relevant, to today’s protagonists such as Ronan and Erwan Bouroullec, Hella Jongerius, Jasper Morrison, Edward Barber, and Jay Osgerby.

 

Vitra produces a very wide range of furniture and accessories for every room in the home that you can enjoy choosing from our SAG80 Group showrooms.

 

Try, for example, to imagine that you have invited friends over for dinner. You have just offered a glass of wine on one of your colorful Classic Trays to guests comfortably seated on the Soft Modular Sofa, the aperitif is served on the Guéridon Bas. All you have to do is relax in your Eames lounge chair and time will seem to fly by, it will only be theEye clock reminding you that it’s really time to sit down at the table.

 

Now, why only imagine it if it can be reality?  

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