Vitra Design: promoting avantgarde talent
Since 1953, Vitra’s founding year, the importance of human relations has remained a fundamental principle of the Swiss company. Indeed, Vitra Design isn’t just a synonym of high aesthetic quality, but it represents the creation of unique experiences, made possible through the company’s investment in the development of its designers.
From the perspective of creative processes, time is considered a symbol of knowledge, an added value that unites durability and sustainability to the design process. The brand’s original products, such as the Vitra armchair Lounge Chair by Charles and Ray Eames, never seem to age. Instead, their beauty increases through a long process of development, that enables them to remain perpetually modern.
From bookcases, to sofas and pouffes, the Vitra products and their concepts are outlined by a modern style, often compared to the avant garde currents of the 20th century. Technical expertise and contemporary creativity are the starting axioms from which to create a perfect balance between old and new.
Combining traditional elements and innovation, in fact, is one of Vitra Milano’s fundamental principles. Indeed, their catalogue, featuring tables, sofas, chairs and much more, spans from residential furnishing to that of offices and retail spaces and has even included the production of Vitra chairs for airport waiting rooms.
The rudiments of their Home catalogue are those of combination: Vitra believes that the nature of a room, the design element capable of mirroring the personality of its users, is given by the idea that a space, to feel refreshing and meaningful, must be a blend of classic and contemporary tones. Their design philosophy is that of assembly, avoiding pure stylistic linearity.
Vitra Armchairs: from the Lounge Chair to modern practicality
The Vitra Armchairs collection is one of the characterising features of Vitra Milano furnishing. Their furniture offers an incredible variety of shapes and materials, capable of combining classical traits with modern pragmatism. Hence, they are easily adaptable to all spaces: from offices, to living rooms, to private studies.
One of the most famous designs, not only of the Vitra Milano collection, but of the designs of the entire 20th century, is the Vitra armchair designed by Charles and Ray eames: the Lounge Chair.
Discovered by the Vitra founder, Willi Fehlbaum, this elegant chair has been produced by the brand since 1950. Vitra has also preserved the original manufacturing techniques and, obviously, the high quality materials.
The comfort of the Lounge Chair is visually perceptible. It comes in two sizes and can be upholstered in a wide range of leather covers encased in wood.
Vitra Chairs: care and comfort in the office and at home
Vitra Milano furniture can function for the furnishing of every kind of space, whether it be home living, office, or a public space. The true heart of Vitra Milano furniture lies in the Vitra Chairs collection, distinctive for the minimalist design and rigorous attention to aesthetics, characterised by simple shapes.
Vitra Milano’s 50 years of experience in the design sector, particularly that of office furnishing, is palpable: it is amongst the brands that introduced the revolutionary concept of Action Office, devised by Robert Propst.
One of the Vitra Chairs that must be cited is Vitramat, the first office chair of their catalogue, developed and launched in 1976. It gained immediate success and soon became one of the pioneering designs that represented the need for a large-scale production of office chairs that helped maintain correct posture.
Even more famous is the Panton Chair, designed by the Danish Verner Panton in 1960 and developed for serial production by Vitra in 1967. Today the chair, made entirely in plastic, has become one of the most iconic designs of the 20th century. Featuring sinuous and smooth lines, the chair has won numerous international awards and has been featured in some of the most illustrious exhibitions. Thanks to its wide range of colours it is suitable for every style.