On the occasion of Design Week 2017, the new Flagship Store Molteni&C | Dada opens in Milan. The first retail concept store designed by Vincent Van Duysen is also the Group’s largest design showroom in Milan, within the prestigious Corso Europa location.
An exceptional location, spread over two floors and with 15 open windows in the center of Milan, becomes the manifesto of the new retail concept developed by Vincent Van Duysen. A place where two brands of excellence, Molteni&C and Dada, represent the idea of contemporary living in a setting like Milan, the international capital of design and the historical headquarters of the group with more than eighty years of activity behind it.
This new and innovative furniture showroom in Milan represents an important step for a store like Corso Europa, initially dedicated to the Molteni&C and Vitra Brands and now completely renovated and expanded to emphasize the link with Dada kitchens.
Within the space, the materials chosen and the study of lighting are all consciously selected to offer the user an experience based on the concept of home. The skillful alternation of spaces and geometries creates an elegant and cozy home environment, where the focus is on the furnishings.
The Corso Europa extension designed by Vincent Van Duysen was also the ideal stage to present Molteni&C’s 2017 collection, just to name a few new additions: Welcome Collection by Rodolfo Dordoni, two re-editions of Gio Ponti andTeorema by Ron Gilad.
For those who haven’t yet, all that’s left to do is plan a visit to this renovated furniture showroom in Milan!
