{"id":20563,"date":"2016-11-07T00:00:00","date_gmt":"2016-11-07T00:00:00","guid":{"rendered":"https:\/\/www.sag80.com\/brand-of-the-month-arflex\/"},"modified":"2016-11-07T00:00:00","modified_gmt":"2016-11-07T00:00:00","slug":"brand-of-the-month-arflex","status":"publish","type":"post","link":"https:\/\/www.sag80.com\/en\/brand-of-the-month-arflex\/","title":{"rendered":"BRAND OF THE MONTH: ARFLEX"},"content":{"rendered":"<h2>A long string of awards and <strong>pieces of design history<\/strong> that have become best sellers for&nbsp;<strong>Arflex<\/strong>, the company founded in 1947 by Carlo Barassi and Renato Teani.<\/h2>\n<p>&nbsp;<\/p>\n<p>From the beginning, the company was established by its virtuous spirit: ar-flex stands for <strong>flexible furniture<\/strong>, and its founders, together with a young Marco Zanuso, launched into <strong>experimentation<\/strong>, introducing <strong>foam rubber<\/strong> and <strong>elastic fabrics<\/strong> into furniture production.<\/p>\n<p>In addition to a noteworthy beginning, Arflex has confirmed this <strong>experimental spirit<\/strong> year after year and to date, combining <strong>innovation and high quality <\/strong>in<strong> design<\/strong>,&nbsp;<strong>materials<\/strong>, and <strong>production<\/strong>.<\/p>\n<h2>\nTo get a clearer idea of the caliber of <strong>Arflex&#8217;s signature products<\/strong> just name a few names; over the years <strong>Franco Albini, B.B.P.R, Cini Boeri<\/strong> up to <strong>Jean Nouvel<\/strong> and <strong>Luca Nichetto<\/strong> have designed for the company.<\/h2>\n<p>&nbsp;<\/p>\n<p>\nIn addition to big names, there is also great substance, and the products speak for themselves: the <strong>Fiorenza armchair by Albini<\/strong> becomes a symbol of the potential of foam rubber, and the <strong>Elettra sofa by B.B.P.R<\/strong> is among the first cases of production of furniture for the office and common spaces.<\/p>\n<p>These&nbsp;are just two examples to understand that yes, when you look at the <strong>Botolo chair<\/strong>, the <strong>Pecorelle sofas<\/strong>, the <strong>Match table<\/strong> or the <strong>Vela wallpaper<\/strong> the signature is always the same, it is Arflex.<\/p>\n<div class=\"lFooter\">\n<h3><\/h3>\n<h3><a id=\"cplMaster_hplFooterLink\" class=\"lnk\" href=\"..\/design-showroom\/arflex.html\" target=\"_self\" rel=\"noopener\">discover the Arflex catalog<\/a><\/h3>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A long string of awards and pieces of design history that have become best sellers for&nbsp;Arflex, the company founded in 1947 by Carlo Barassi and Renato Teani. &nbsp; From the beginning, the company was established by its virtuous spirit: ar-flex stands for flexible furniture, and its founders, together with a young Marco Zanuso, launched into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-20563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - 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