It is not just a chair, Up is a historic design benchmark, a result of the synergy between a Gaetano Pesce’s intuition and the production skills of B&B Italia.
The Up Series designed by Gaetano Pesce is a collection of seven different models of armchairs in various sizes, made entirely in polyurethane with a stretch fabric covering available in different colors and it's one of the most emblematic cases of Radical Design.
Up is nearly fifty years old, in fact Pesce draws it in 1969, and the strong visual impact that has aroused in the design sector is a demonstration of how the trait of a single designer can change the thinking of many.
Gaetano Pesce’s furniture is sculptural, balanced between curved geometry and pop identities, and the choice of using bright colors is based on emotions: those of joy, optimism and sensuality.
Among all models of the series, the most famous is Up5 combined with Up6 pouf, which symbolically represent "a woman with a ball and chain", for the evident choice of shapes and colors.
The Importance of Up Chair by Gaetano Pesce is underlined by its presence in many permanent collections in the world's major design museums, such as Triennale Design Museum in Milan and MoMA in New York.
Up is a brilliant result of the meeting between art and design, concept and practical realization, and for this reason it is considered one of the most famous industrial design products in the world.