BLOG INDEX symbol site 23 JUNE 2022


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Comfort, yes, but also aesthetics and customization. The William series by Zanotta, which thanks to its design of English Damian Williamson, is made up of monobloc, modular sofas, armchairs, poufs and shelves, elements designed to communicate with each other and help the user to "build" their own final favored product according to your tastes and the available spaces.

The William collection debuted at the Salone del Mobile 2010 and has been enriched with new components over the years that have made it increasingly functional and comfortable, thanks to the presence of multiple layers that convey the idea of comfort at the glance, but also elegant and modern. The minimal appearance of the various elements in fact hides a great richness, given for example by the polished steel alloy feet or the goose down padding.



Collaborator of Zanotta since 2010, that is the year that marked the debut of the William series, Damian Williamson was born in London in 1974 and then graduated in his twenties, in 1998, at Kingston University after completing his studies in Product Design. with a thesis that focused on "advanced materials".

After the first years of activity collaborating with various clients, the English designer decided to open his own design studio in 2004, based in Stockholm. His projects constantly strive to find a combination of innovation and technological research, without giving up creativeness and originality - it is Williamson himself who declares that strong ideas represent the starting point of creative processes, also underlining his interest in “Find logical answers to constant questions”.

Finally, in 2005, Williamson returned to education as a guest tutor of the Industrial Design course at LTH University in Sweden.



The essence of Zanotta's William collection is contained in the words of its creator Damian Williamson, according to whom the series was born from the idea of "deconstructing the sofa in 'layers of comfort', not only visually but literally". 

This concept is perfectly reflected by the structure of the sofa, with two or three seats, which consists of an elastic base in the lower layer, a central level in polyurethane foam and, finally, the upper layer in goose down: this combination gives a immediate perception of comfort, what Williamson defines "the sense of touch".

The three layers invite the user to develop a physical relationship with the sofa, supported by a steel structure with following on elastic bands that seem to float the seats, further increasing the idea of softness communicated to the viewer.

The seat cushions, the backrest and, if desired, the armrest are padded with goose down and covered with a completely removable fabric or leather cover.

William, however, is not represented only by the monobloc sofa, but by the many possibilities offered by the modular models, which have been enriched over the years and today include a dormeuse, single armchairs, poufs, the susceptibility for the attachment of a shelf made of walnut. canaletto or solid oak wood and even a padded seat without back, which allows you to sit on both sides.

After the debut and the great success of 2010, in fact, Zanotta decided to renew the series in 2015, completing what Williamson himself defines as "a complete, modern and elegant collection, offering a wide range of choices within five years. for every need for comfort in the living room ".



William, as well as many other products and collections of the company, can be found in our Sag’80 showroom, in via Giovanni Boccaccio 4 - Milan.

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