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Alias Milano - Sag80 Furniture Dealer

Sag80 has been offering interior design services to private clients and professionals for more than 50 years. You can find the whole Alias collection at Sag80: discover it with the consulting of our interior designers!

Why Sag80?

  • More than 100 furniture brands

  • Dedicated Interior designer for your best choice consulting

  • Custom-made furniture solutions

  • Worldwide Shipping and Furniture Assembly provided by Italian Craftsmen

  • Post-sales assistance

Alias design: creative research and high-quality furniture


Thanks to its innovative style and the exclusive choice of materials, Alias has been a historic brand in the Italian design landscape ever since 1979, the year in which the company was founded.


In both domestic and public spaces, the simple yet sophisticated look of the Alias design integrates beautifully with the surrounding environment without disappearing: lightness, technology and innovation are the leitmotiv of every Alias furniture product.


Alias furniture, thanks to its characteristic versatility, is perfect for turnkey projects. The various steps of turnkey projects find a perfect match in the wide range products of the Alias design catalogue.


The creative research and the high-quality materials are the driving force behind Alias’ international success. In fact, Alias has collaborated with some of the most important representatives of avant garde architecture and design.


Some examples from the Alias Chair collection are: the Spaghetti chair, designed by Giandomenico Belotti and displayed at the MoMa in New York, the Alias Laleggera chair, designed by Riccardo Blumer, and the Alias Kobi chair, designed by Patrick Norguet. All of these products demonstrate the irrefutable innovative design of Alias furniture.


Alias chairs: design characterised by elevated artistry

The Alias chair collection utilizes the hundreds of years of Italian artisanal experience, which allowed Alias furniture to attain an internationally recognised level of expertise. Alias’ global success was also ensured by the company’s in depth technological knowledge. Another unique trait of Alias design is the company’s ability to create furniture with an elevated artistic flare, that is easy to use and that can suit both a classic and a contemporary interior.


The protagonist of the Alias chair catalogue is the Spaghetti chair, a historic Alias design. The Spaghetti chair is composed of a steel structure that can have a painted or chrome-plated finish. The seat and the back are made with the characteristic weaved PVC or with a special straw-like recycled paper. The straw variant is available in different colours.


Another must from the Alias chair collection is the Alias Frame chair, designed by Alberto Meda. The Frame chair is composed of a polyester net, available in different colours, which is fitted onto an aluminium structure. The net is a characteristic feature of every product from the Frame series. The design of this chair was hugely successful and it has become an iconic product for offices and home studies.


The Alias Kobi chair designed by Patrick Norguet in 2012, is another symbol of the excellence of Alias design. Inspired by traditional chair designs made out of iron wires, the Norguet created a chair with an incredibly light and elegant structure. The structure is composed of a steel weaved mesh that, if desired, can be covered with fabric or leather cushions for the seat and back.


The Alias Laleggera chair must also be mentioned, which has been part of the Alias chair collection since 1996. The design of the chair may appear simple, but the internal structure is, in reality, an intricate masterpiece. The technological manufacturing of the structure ensures maximum resistance while reducing the weight of the chair and maintaining a soft and fluid design. Laleggera has a frame made in solid maple or ash wood with a thin veneer cover.


Alias furniture: Italian ecodesign

It’s also important to remember Alias’ efforts to manufacture sustainable design, by minimising the environmental impact of their production.


Every product from the Alias furniture collection, all available on the Sag80 website, bears the clear signs of high-quality and sustainability. The increasing importance of this subject is what pushed Alias to focus on ecodesign and pay closer attention to their manufacturing processes and the sourcing of primary materials. Alias design’s commitment to the environment is demonstrated by the brand’s continuous research into innovative ecological solutions that will reduce the environmental impact of their production chain.


A perfect example is represented by the Tabù collection, designed by Eugeni Quitllet, which was was awarded the FSC certification. Every product from the Tabù collection is made in solid ash wood that was sourced from forests following precise environmental rules.


Furthermore, Alias design is also part of the Fondazione Altagamma: an organisation founded in 1992 that brings together all the brands that represent the Italian high cultural and creative industry, companies which are internationally recognised as being the ambassadors of Italian design style.

Contact us for a quote

We are always ready to meet every request. We are here to make your dream come true. Contact us for a quote, we will guide you through each phase of the project.

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Contact us for a quote

We are always ready to meet every request. We are here to make your dream come true. Contact us for a quote, we will guide you through each phase of the project.

Worldwide Shipping Exclusive Interior Design Projects

Alias Showroom Milano

contemporary furniture by Alfredo Häberli for Alias
contemporary furniture by Alfredo Häberli for Alias
upholstered contemporary furniture by PearsonLloyd for Alias

Enhance your spaces with design!

Call us at +39 02 63470257
Or write to us and send your plan.

One of our designers will guide you with your choices.